The chief benefit of certification will be the acquisition of a certificate advertising that the certified person or organisation will trade only in legally acquired wildlife parts and products.
A public identification sticker (window decal or door sticker) and posters will also be issued.
These represent positive statements about the profession and its attitude to the use of illegally traded wildlife. This has an offshoot in enhancing public awareness and hopefully reducing demand from the community for product containing or holding out to contain illegally traded wildlife.
Ginseng photo credit: Allan Crawford, Traffic International; Musk photo credit: Sue Earl & Greg Miles